Only the gratitude of the real integration into the corporate culture, it will become a business conscious behavior. As a social citizen, enterprises should take social responsibility and socialize themselves with their own resources. Such responsibilities and returns have helped the Hongdou Group persist in helping the poor for decades. On January 21, the Fifth China Charity Festival was held in Beijing. The event once again sorted out the new atmosphere of China's public welfare year and paid tribute to public practitioners. Approximately 800 representatives from famous enterprises such as Mercedes-Benz, China Life Insurance, Hongdou Group, Yum! Group, McDonald's, Mengniu and Yili attended the event and over 200 media carried in-depth coverage of the festival. With good public comprehensive evaluation and brand influence, Hongdou Group won the "2015 Responsible Brand" Prize of the 5th China Nonprofit Festival. It is reported that Public Welfare Festival is the most influential annual event in the field of public welfare charity in China. The event was established in 2011 by China News Network, the World Wide Web, the financial sector, China Daily, China Net Finance, Sohu Focus Public Fund, Baidu Public Welfare, CDC, and other mass media jointly organized. Today, Public Welfare Festival has become an important carrier in promoting the development of public welfare undertakings. The selection process is more rigorous and standardized, and 100% is evaluated based on third-party recommendations and public information. This is the third time that Hongdou Group has stood on the podium. This is the trust of Hongdou Group's brand and the biggest affirmation of Hongdou's unwavering social responsibility while it is enthusiastic about public welfare undertakings in 2015. Hongdou Group's corporate culture, the heart is love and dedication, is grateful. Red beans in the creation of wealth at the same time, we must make good use of wealth. Over the years, Hongdou Group has donated over 300 million yuan of donations to foreign countries and has taken the lead in fulfilling its corporate social responsibility. Group subsidiaries, each company has its own public welfare projects, such as red bean home textiles, "thousands of miles pass love, warm Yushu" public welfare activities, has lasted 5 years. In addition, the Hongdou Group has started related projects in rescuing disabled children, helping cancer patients and supporting the development of southern Xinjiang. For example, on March 24, 2015, the Wuxi Yaoting Charity Foundation was established to "keep charity, help the disadvantaged groups in the community and promote the building of a harmonious society." Through dedicated and independent operation, the charity work of Hongdou has been adhering to. On April 25, for the love of centenarians, promoting filial piety and inheriting the family tradition, the Wuxi Yaoting Charity Foundation held its first event and paid a total of 1.2 million yuan of sympathy money to 12 centenarians. Zhou Haijiang, vice chairman of the All-China Federation of Industry and Commerce, president of Hongdou Group, once said that from the small factory of an ancestral hall, Hongdou has developed to 22,000 employees today, with an annual sales of 50.3 billion yuan. The formation of a certain scale can not be achieved without the support of all walks of life. Now that red beans have developed and become prosperous, the families of red beans have been on the path to common prosperity. We must not forget those who still live in poverty. As a business enterprise, we hope that the charity foundation associated with Hongdou can pick up traps and help those who need help so that they can feel the warmth of the party and feel the warmth of the society. Therefore, being thankful and contributing to the community is not only a responsibility of each and every one of us, but also every family member and every red bean man, because helping others is also helping ourselves.
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