"If you don't make a movie in this life, I will regret it." On June 14, 2017, Wang Feng, founder and chairman of the company, stood on the big stage released by the Blueport Films. This sentence.
From the first moment of the birth of the blue port film industry in April 2016, it was regarded as the extra-currency capital of the game company's cross-border film and television. Shadow roaming linkage, is it a concept or a real hammer? Everything can only be confirmed by the Blueport Films themselves.
After a year of gaining momentum, Blueport Pictures chose to release 16 works in the 2017 Shanghai TV Festival. As a newly established film company that has been established for only one year, the number of projects released for the first time is very impressive. The number of 16 parts even exceeds the old TV drama company Shangshi Films (10 this year), and the Tencent battlefield has the works of "Selecting the Sky" and "Mr." 8)).
The number of entertainment dream factories found that the total number of broadcasts of the first online drama "I and Your Light Year Distance" of the Blueport Films exceeded 1 billion, which opened the work of the Blueport Interactive into the film industry. Types show greater diversity. It is not just about getting into pure online dramas, but it is blooming in the field of Taiwanese network dramas and movies.
After the director of the new water test last year, the author of the "Ghost Blowing Light" series sings in the world, the "net drama one brother" Bai Yizong, the well-known writer Cai Jun and so on, the participation of a large number of industry coffee, let the "Sword of the Sky", " The three S-class new works of Ancient Music and Winds and the Tomb of the Tomb have become more exciting.
Wang Feng said: "Blueport interaction has been 10 years, and Blueport has only one year. But in the future, the film and television will become the twin engines of the content of the Blueport Interactive Group. I hope that Blueport can become the most in China. The IP maker of influence."
How will Blueport Pictures, a movie-roaming trinity model, tap the full value of an IP? The answer is being revealed.
1 3 big IP, 16 works interpret "shadow roaming" linkage
The film list of 16 projects of Blueport Pictures announced the birth of a new round of strategic plan for content works. Among them, the three S-level works of "The Sword of the Sky", "The Music of the Ancient Music" and "The Tomb of the Town" will carry out the trinity of shadow roaming and comprehensive development of multiple industries.
The three S-class works of the Blueport Films have come to the fore. Among them, "The Tomb of the Town" is the first work of the world's first singer and Cai Jun; the world's singer is the author of the famous Tomb IP "Ghost Blowing Light", and will serve as the architect of the "World Tomb Beast" story world view. As a suspense writer, Cai Jun has maintained the highest-selling record of Chinese suspense novels for 9 consecutive years and is also the author of the novel "The Tomb of the Town".
According to Yan Yusong, president of the Blueport Films, in fact, this IP has achieved the linkage of shadow, man, travel and book. The comics are in sync, and the first novel has been serialized. This is also the first novel that Cai Jun has serialized on the Internet platform. The script adapted from the novel is in the planning stage, and the game is also involved. From the development process, this is a project of simultaneous development of the real shadow, man, and travel trinity.
The other form of "Sword of the Sky" was the MMOARPG mobile game developed and released by the Blueport Interactive in 2013. It has accumulated tens of millions of players to download, and the cumulative flow of water on the line for 76 days is 100 million. This IP polishing has begun to be polished since the establishment of the Blueport Films. It is the first game IP project of Blueport to play through the movie. It will be combined with the "Old Nine Gates" and "The Ghosts of the Ghosts". Hey, the latter team is the chief screenwriter, followed by the introduction of online drama, anime and big film works; and the game "Sword of the Clouds 2" will also be launched this year.
The adaptation of film and television and animation works has always been a problem. In recent years, the film and television works of fantasy costumes have been very rich. Can the "Sword of the Sky" be able to break through?
Bai Yiyan said frankly that adapting such a well-known game IP is not a small pressure, but after research, it has found a better solution, which is to dismember the game world in another way, and to put the whole game out. The story is taken, so that it will have new and innovative meaning for the whole project. In the end, it is a very sentimental story, which is in line with the current audience's preference for such a story.
"Guo Le Feng Hua Lu" is an ancient IP animation masterpiece. It ranks first in the total score of the ancient Chinese animation-based animation industry development project declared by China Gongxin Publishing Media Group, and is responsible for film and television and games. Development, the development of the above three major IP will be the first line production team.
Previously, the first super-network drama "I and Your Light Year Distance" of Blueport Pictures emerged, and the online play in 30 days was 1 billion. This achievement was achieved for the first time, and the subsequent works of the Blueport Films are undoubtedly a great encouragement.
It can be said that a film and television company that can release 16 works in one breath after its establishment is rare. A closer look at the film list reveals that the Blueport film industry is relatively more inclined to the series, which is more suitable for the "combination boxing" of the film and concert linkage, and better accumulate fans in the stage of the drama. For the Blueport film industry, it is so luxurious. The film also shows the ambition to grab more shares in the film market.
In the aspect of super-network drama, "Come to Your World" will be led by the new generation of director Deng Ke, Wang Ding directed, "My Girlfriend's Boyfriend" screenwriter Nanzhen, and try to break through the sub-quality boutique online drama; "Being a Fat Man" is adapted from Zhang Wei's novel of the same name. The singer Wei Wei is the artistic director. "He doesn't like superheroes" is a suspense-loving main line, featuring high-tech soft science fiction, high face value and high drama. Super net drama, produced by running male hero Wang Zulan and personally carrying a series of running male heroes such as Bao, Zheng Kai and others starred in the guest.
In terms of movies, Blueport Pictures will jointly produce the film "Reversing Life" by Anle Pictures. The first work "My Distance from Your Light" will continue to launch series of works and big movies; in terms of network linkage, there will be 3 Super IP leads.
In addition, Blueport Pictures' reserve IP also includes "Desperate Games", "Little Red Flower Killer Legion", "Fall in a Ball", etc., a series of big IP with a strong production team, the Blueport Film Industry Bureau The confidence of pan-fun entertainment is fully revealed.
2 Wang Feng: In the past year, I scored 80 points for Blueport Pictures.
About a year ago, Wang Feng, one of the partners of the Blueport Films, had been worried about a problem: in such a mature and competitive film and television industry, how should the Blueport Films come from a short play in a short time? This field has opened up its own path?
"Although I think that the cross-border from game to film is a more and more obvious trend in pan-entertainment, the actual operation is very difficult. But in the past year, the film industry has done quite well, I think 80 points are definitely Yes," Wang Feng said to several entertainment dream factories.
From April 2016, Blueport Pictures officially announced its establishment. By February 2017, the Valentine's Day schedule will release the high-profile youth online drama "My Light Year Distance", which will exceed 1 billion traffic, and then in June 2017. The Shanghai TV Festival released the latest 16 films. With half the cautious and half-awe-inspiring attitude, the Blueport Films has gained a growth rate that is rare in the entire film and television industry.
Behind this, Blueport Pictures chose to abandon the management model of the traditional film and television industry and open the partnership mechanism, which is not only a bold attempt, but also a gamble on a management model.
Looking back at the founding conference last year, Langang Pictures took the lead in breaking the traditional film and television industry management model and opening the partnership mechanism. Wang Feng successively invited Yan Yusong, Ren Zhaonian, and the veteran of the Blueport Qi Yunyu to form the start-up team of the Blueport Films. The three of them were deeply involved in the Internet, film and television entertainment and games, each with their own strengths. The film industry brings more imagination, and the results of "My Distance to Your Light" highlight the advantages of the partner management mechanism.
Wang Feng said that I am a partner on the one hand and a chairman on the other. Many things involved in the early stage. I have known Ren Zhaonian for more than ten years, and although Yan Yusong knows later, the values ​​of each other are very close. Although we will have a collision of different opinions on the problem, in general we are a team of partners with very consistent values.
Yan Yusong, president of Blueport Pictures, was a very senior TV personality, but he didn't have much game related experience. However, after joining the Blueport Films, because of the interaction with the game team of the Blueport, it is convenient to discuss at any time.
It is this natural enterprise gene. Langang Film was originally defined as an Internet film and television company. The linkage of shadow roaming is the label of this company.
In Yan Yusong's view, although games and movies are in two different fields, there are many similar places, from which they have learned each other's production experience, art, music and so on. "A lot of film and television works are found after the film company is developed, or the game company goes to the film company to customize it, but Blueport does not need it. Plus Wang Feng loves both movies and games, we naturally have a lot when we are together. spark."
Wang Feng said: "The Blueport Interactive Group has gone through ten years. After the completion of the market, we began to extend to the pan-entertainment content. The first content-based business is the Blueport Film Industry. This is something we must do. Blue The existence of the Hong Kong film industry is not just a capital thing, it is not a matter of packaging a concept, but we really like it."
The Blueport Film Partners, who made their debut at the Shanghai TV Festival, are conveying their determination and attitude to the market: this is the first release of Blueport, and there will be more in the future.
(The author of this article is Liu Junying from "Number of Entertainment Dream Factory")
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