The international competition of China's garment industry has become increasingly fierce. "Intensifying international competition and obstruction of foreign trade will all have an impact on the status of China's garment industry in the international market and the domestic market pattern. China's textile and garment industry is facing an unavoidable new situation. Li Jincai, dean of China Textile Construction Planning Institute, said.
At present, the weakness of the international market has made the global garment processing trade more fierce. Southeast Asian countries have gradually become the processing center of the world's garments relying on lower raw materials and labor costs and more favorable policies and measures.
In the economic downturn, unilateral trade protectionism will intensify. The lack of demand, competitive pressures and trade frictions faced by export companies have become more prominent. “The developed countries will increase their intervention in the appreciation of the currencies of emerging economies. International trade wars and exchange rate warfare are inevitable. As the world's largest clothing exporter, we are faced with a more complicated foreign trade situation.†Executive Vice President, China Garment Association President Chen Dapeng said.
Data from the China Textile Industry Federation shows that from January to February, China’s garment exports reached US$ 19.29 billion, a decrease of 2.5%. In fact, in 2011, China's garment exports showed a trend of high, low, and high, and the growth rate dropped rapidly after August 2011.
The impediment to foreign trade has led to a stronger impulse from China's garment exporters to “export to domestic salesâ€. At the same time, the prosperous domestic consumer market continues to stimulate the ambition of overseas brands to enter the Chinese market. All these will bring new impact on the domestic market structure.
“A growing number of national and regional clothing brands are using the China International Apparel Expo as a platform to immerse themselves in the Chinese market. This overseas exhibition attracted more than 400 brands from 20 countries and regions. In the future, the international competition at the doorstep It will be increasingly intensified." Chen Dapeng said.
The transformation has ushered in new opportunities Despite the bottleneck, more companies see it as an opportunity for transformation and development. In the wave of great changes in the industrial structure, it has seized new growth points and gained new life.
"The direction is more important than distance!" said Guo Donglin, chairman of Yichun Group. Under the new situation, China's garment industry needs to enhance its core competitiveness, including brand building, technology upgrading, and improvement of research and development capabilities.
“Fast fashion brands such as HM and ZARA are very much in line with the current consumer demand for clothing.†Guo Donglin told reporters that with the second and third tier cities and neighboring countries as the main markets, they must take a purely competitive advantage. "Fast fashion" development path.
He said that Yichun Group had established its own R&D center not long ago and will continue to increase R&D and design efforts this year and lay out the end consumer market. It is believed that there will still be good development.
Like pure, many domestic brands are also exploring their own development path. Lightweight and slim “autumn downâ€, bright and shiny down jacket... At the fair, Bosideng’s booth attracted a lot of attention. The person in charge of the booth told reporters that global warming brought no pressure on the down apparel brand's survival. More and more down apparel brands have begun to focus on down jackets' exterior design and technological innovation to explore the way to survive in distress.
“Difficulties can hinder the development of the industry and can also push the industry to a higher level.†Wang Tiankai, president of the China National Textile and Apparel Industry Federation, said that China’s garment industry has become the most complete industrial chain system in the world, and its core competitiveness is being dominated by labor costs. Changes in functional advantages, efficiency advantages, and cost-effective advantages. The comparative advantage of China's garment industry has not disappeared, but it is on the rise.
Finding China's Value in a Global Context China has become the world's largest consumer of luxury goods. More and more high-end brands are eyeing the Chinese market. In-depth development of global integration and international re-division of work have also made China's garment industry higher. The value chain level creates good conditions.
Many experts believe that Chinese apparel brands are embracing a good opportunity for development and urgently need to find Chinese values ​​in a global context, occupy the commanding heights of the industry, and achieve sustainable development.
"We must stand on the basis of the innovation system to obtain the value of technological innovation and the value of independent brands." Zhang Rongming, chairman of Aimu Group, said that China's garment industry must have an end brand that goes to the international market, but also a considerable number of companies should go toward specialized manufacturing. Become a manufacturing brand.
"To break the homogenization of the garment industry, we also need to rely on designers with an international perspective, rely on unique vision and design concepts, and timely grasp the international development trend." Chen Dapeng said.
"To find Chinese values ​​in a global context requires patience, requires internal strength, requires time for accumulation, and accumulation of history. It also requires help from all walks of life." Zhang Rongming said.
At present, the weakness of the international market has made the global garment processing trade more fierce. Southeast Asian countries have gradually become the processing center of the world's garments relying on lower raw materials and labor costs and more favorable policies and measures.
In the economic downturn, unilateral trade protectionism will intensify. The lack of demand, competitive pressures and trade frictions faced by export companies have become more prominent. “The developed countries will increase their intervention in the appreciation of the currencies of emerging economies. International trade wars and exchange rate warfare are inevitable. As the world's largest clothing exporter, we are faced with a more complicated foreign trade situation.†Executive Vice President, China Garment Association President Chen Dapeng said.
Data from the China Textile Industry Federation shows that from January to February, China’s garment exports reached US$ 19.29 billion, a decrease of 2.5%. In fact, in 2011, China's garment exports showed a trend of high, low, and high, and the growth rate dropped rapidly after August 2011.
The impediment to foreign trade has led to a stronger impulse from China's garment exporters to “export to domestic salesâ€. At the same time, the prosperous domestic consumer market continues to stimulate the ambition of overseas brands to enter the Chinese market. All these will bring new impact on the domestic market structure.
“A growing number of national and regional clothing brands are using the China International Apparel Expo as a platform to immerse themselves in the Chinese market. This overseas exhibition attracted more than 400 brands from 20 countries and regions. In the future, the international competition at the doorstep It will be increasingly intensified." Chen Dapeng said.
The transformation has ushered in new opportunities Despite the bottleneck, more companies see it as an opportunity for transformation and development. In the wave of great changes in the industrial structure, it has seized new growth points and gained new life.
"The direction is more important than distance!" said Guo Donglin, chairman of Yichun Group. Under the new situation, China's garment industry needs to enhance its core competitiveness, including brand building, technology upgrading, and improvement of research and development capabilities.
“Fast fashion brands such as HM and ZARA are very much in line with the current consumer demand for clothing.†Guo Donglin told reporters that with the second and third tier cities and neighboring countries as the main markets, they must take a purely competitive advantage. "Fast fashion" development path.
He said that Yichun Group had established its own R&D center not long ago and will continue to increase R&D and design efforts this year and lay out the end consumer market. It is believed that there will still be good development.
Like pure, many domestic brands are also exploring their own development path. Lightweight and slim “autumn downâ€, bright and shiny down jacket... At the fair, Bosideng’s booth attracted a lot of attention. The person in charge of the booth told reporters that global warming brought no pressure on the down apparel brand's survival. More and more down apparel brands have begun to focus on down jackets' exterior design and technological innovation to explore the way to survive in distress.
“Difficulties can hinder the development of the industry and can also push the industry to a higher level.†Wang Tiankai, president of the China National Textile and Apparel Industry Federation, said that China’s garment industry has become the most complete industrial chain system in the world, and its core competitiveness is being dominated by labor costs. Changes in functional advantages, efficiency advantages, and cost-effective advantages. The comparative advantage of China's garment industry has not disappeared, but it is on the rise.
Finding China's Value in a Global Context China has become the world's largest consumer of luxury goods. More and more high-end brands are eyeing the Chinese market. In-depth development of global integration and international re-division of work have also made China's garment industry higher. The value chain level creates good conditions.
Many experts believe that Chinese apparel brands are embracing a good opportunity for development and urgently need to find Chinese values ​​in a global context, occupy the commanding heights of the industry, and achieve sustainable development.
"We must stand on the basis of the innovation system to obtain the value of technological innovation and the value of independent brands." Zhang Rongming, chairman of Aimu Group, said that China's garment industry must have an end brand that goes to the international market, but also a considerable number of companies should go toward specialized manufacturing. Become a manufacturing brand.
"To break the homogenization of the garment industry, we also need to rely on designers with an international perspective, rely on unique vision and design concepts, and timely grasp the international development trend." Chen Dapeng said.
"To find Chinese values ​​in a global context requires patience, requires internal strength, requires time for accumulation, and accumulation of history. It also requires help from all walks of life." Zhang Rongming said.
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