The Decline of Shaanxi Apparel Industry from the Decline of Banbo Clothes

The "Twelfth Five-Year Plan" of the Western Development Program recently approved by the State Council has for the first time listed Xi'an Modern Textile Industrial Park as a key construction.

This can not help but remind us of Shaanxi's clothing brand. What are the clothing brands that Shaanxi can name? Ban Bo, Wei Zhi, Ai Tuo, Lao Lao, and Yun Chang...... However, as the once-famous Shaanxi casual dress, Ban Bo, who once was able to name Metersbonwe, was hard to find. From the ups and downs of Banbo apparel, we are trying to find the future development of Shaanxi clothing.

The once-popular Banbo is now hard to find. "I remember around 2005, there were several Banbo apparel shops on Xi'an East Street. One of the shops was large and the number of customers was very large. Who knows, the former? When I was back in Xi’an, I went shopping in East Street and I didn’t even see this shop. After I came back, I checked it on the Internet and found out that the company had already declined.” said Mr. Chen, who has been working in Hangzhou.

At the 11th floor of the Golden Leaf Modern Window in the west section of Xi'an South Second Ring Road, the headquarters of Banbo Clothing, the reporter found that the company was no longer here, and only a highway company, a software company and several other companies were working on the 11th floor. According to the person in the property company, the company had moved away from here a few years ago.

Dai Huimin, the founder of Ban Bo Garment, was originally a Wenzhou native. In 1995, Dai created Bai Bo apparel. After the first store opened successfully in Xi’an East Street, other stores opened one after another with the efforts of Dai et al. Since then, Ban Bo has entered a period of rapid development. In March 2000, Dai Huimin even made an astonishing move: In Xi'an, the 1,000-square-meter casual clothing store has attracted Xi'an people's attention, and Ban Bo has quickly become a popular brand of Xi'an casual wear.

After rapid development, Dai Huimin and the company ushered in the glorious period of life. Dai Dai invited Ye Maozhong to import the CI system for the company. After many operations, he invited the star Chen Xiaochun to serve as the spokesperson for the image. As a result of the superstar's superstars, Banbo has been attacking cities, and Guangdong, Shanghai, Wuhan, and Shenyang branches have been established.

However, when it entered Shanghai, it became the city of Baanbo, and the Shanghai market suffered a long period of attack. The Shanghai store suffered a total loss. At this time, the market in all parts of Bang Bo also had a red light, and it is now difficult to find.

The local brand Banbo fell, but the glory once belonged to it was also remembered by many people, especially the clothing industry. For its farther away, it was more regrettable and helpless.

Analyst Chen Huian, chairman and secretary general of the Shaanxi Garment Industry Association, believes that as a well-known clothing brand in China, Ban Bo's fall, in addition to the rapid expansion of the capital chain and other reasons, has a more important reason is that The backward concept, the management cannot keep up with the development of the modern enterprise, mainly to operate in the mode of family management, not to the strict requirements of the modern enterprise system, which led to the decline of Ban Bo.

Scientific research and technology leading functional business wear made Shaanxi characteristic Xi'an City East Suburban Textile City, urban transformation is in full swing.

The reporter recently came to Shaanxi Yuanfeng Textile Technology Research Co., Ltd. located at No. 138 West Street, Xi'an Textile City. After entering the company, the first impression to reporters was that it was more like a scientific research unit.

“Our company itself belongs to the research and development unit of textile and clothing. One name is Shaanxi Yuanfeng Company and the other is Shaanxi Textile Research Institute. The company’s predecessor was Shaanxi Textile and Apparel Research Institute. Last year, the company was Chinese industry. The China Textile Industry Association awarded the China R&D base for safety and protection textiles. This also shows that we have a strong technical advantage in the field of business wear.” said Li Shixiong, deputy general manager of Yuanfeng Co., Ltd. Although the production capacity is not large, we are at the top domestic level in terms of technological innovation and R&D."

According to incomplete statistics, due to the lack of labor protection or unqualified labor protection, all types of casualties in China account for about 15% of the total number of accidents caused by work injuries. In the labor market, the number of employees in the industry exceeds 700 million, and the number of labor protective clothing required is actually considerable.

The reporter came to the company's production workshop, and when he first entered, he felt a heat wave and the humidity was very high. Workers are busy weaving cloth. The roar of the machine sounds so loud that it can be heard. “This is our production workshop. Most of these special fabrics are spun here.” Li Shixiong said. “These fabrics being produced in the production workshop are resistant to high temperatures, corrosion, acid, etc., and are burned with fire.”

"Shaanxi will use our advantages in functional business wear to gradually transform our leading technologies into productive forces and make Shaanxi characteristics in the field of business wear." Chen Hui'an believes that although in recent years, Shaanxi has achieved certainty in the field of business wear. The progress, but the scale is still small, we must make full use of scientific and technological advantages and geographical resources, create demonstration bases and industrial clusters for the development of industrial packaging industry, the industry will become bigger and stronger, thus stimulating employment, add luster to the Shaanxi garment industry. In addition, on the basis of integrating resources, we will build a dominant brand in this industry and improve the competitiveness of this industry and the image of the industry.

Northern Shaanxi's dominant industry wool cold-proof service promotes Shaanxi clothing development. When coal is dug, when natural gas is available when natural gas is used up, the wool will never be used up. Northern Shaanxi's wool winter clothes will naturally be sold forever. Not finish. Yulin's future industrial transformation will be an important direction for wool cold protection. In addition to professional wear, wool cold clothes in northern Shaanxi is also an advantageous industry, has become Shaanxi's unique clothing industry category.

“Yulin has abundant wool resources, but with the discovery of coal, oil, and natural gas, the wool textile industry has gradually declined. Because some dealers have lost sight of their interests, adding sand and stones to wool has also affected wool in Shaanxi Province. The overall development of the winter clothes industry. In recent years, wool wool clothing industry has once again risen, and has contributed a lot to the development of the clothing industry in Shaanxi Province." Chen Huian said.

According to Jiang Ye, general manager of Shaanxi Sheep Ladies Costume Co., Ltd., the proportion of light industry and heavy industry in northern Shaanxi has reached 1:99, and the proportion of light industry in this 1% is mainly based on wool cold clothes, and sheep bosses account for northern Shaanxi. About 30% of wool winter clothes share. According to incomplete statistics, Yulin City currently has more than 300 cold-proof clothing enterprises, more than 300 specialized households, more than 30,000 employees, an annual output of 10 million pieces, and an output value of 1 billion yuan. The products are sold in more than 20 provinces and cities across the country, and are sold in distant markets. Overseas, it has become China's largest wool cold clothing R&D and production base. The emergence of a number of well-known brands, such as sheep boss, seven sheep, and Moncell, has also led to employment and economic growth in Yulin.

Jiang Ye believes that “the market size of woollen winter clothes in China is more than a billion yuan, mainly distributed in Shaanxi, Inner Mongolia, and Northeast China. Among them, Yulin's sales of wool cold clothes account for about 75% of the country's total. Yulin’s industry needs to continue. For sexual development, it is necessary to rely on woollen winter clothes in northern Shaanxi, and this industry will also become a spokesperson for Shaanxi garments to go to the country."

Shaping a good brand in order to strengthen and expand the Shaanxi garment industry is the foundation of the development of garment enterprises. The most typical example is the time of the financial crisis in 2008. At that time, brand apparel companies were not affected too much. However, many OEMs and foreign trade companies have encountered a great impact, mainly due to the serious decline in demand in Europe and the United States market, OEM orders significantly reduced, resulting in the failure of some processing companies bankruptcy.

Although there are well-known clothing brands such as Wei Zhi, Yang Laoda, Yunshang, Songs, etc. in Shaanxi, however, from the perspective of the whole country, Shaanxi clothing is still lacking in brand, and it is naturally difficult to make the market stronger and bigger. The direction of Shaanxi's garment development in the future is Build a brand and enhance the brand, so as to drive Shaanxi clothing to the country.

The garment industry in Shaanxi province started late and was small in scale, especially in terms of fashion, lagging behind the southeastern region, and has not achieved great results in the development of branded clothing. Chen Hui'an introduced that Guangdong, Zhejiang, Jiangsu, Shanghai and Shandong provinces and cities are known as the top five garment industry regions in China. The total apparel output of these five provinces and cities already accounts for about 70% of the country's total. Compared with them, we have a big gap especially in brand building. More than 90% of China's branded apparel is concentrated in the eastern coastal industrial clusters, and brand clothing on the Shaanxi market is also mainly from these areas. In contrast, the province's branded clothing, the market is very few, Shaanxi brand clothing development, there is a big gap.

“The number of existing brand enterprises is small, the scale is small, and the market share is low. There are more processing enterprises and less brand enterprises; there are more micro enterprises and fewer enterprises above the scale; there are many low-grade products, and there are few high-end products, especially the lack of processing enterprises. Brand awareness, this is the shackles of Shaanxi clothing. Our garment enterprises mainly deal with foreign trade garments and business wear, relying solely on processing fees to maintain their livelihoods, and they are in marked contrast with the rapidly developing eastern brand enterprises. Therefore, it is Shaanxi that promotes brands. The only way to dress." Chen Hui'an said.

Jiang Xiaowen, a professor at the Xi'an University of Technology's School of Clothing and Art Design, said that the development of Shaanxi garments lacked unified planning, a favorable development environment, and preferential support policies, and did not form a good atmosphere for accelerating brand development. There are serious shortages of departments, agencies such as consulting, management, mediation, training, and media that cultivate brand enterprises, which also restricts the rapid development of brand enterprises. To take a popular example, a bottle of ordinary liquor will sell for tens of dollars. If it is a bottle of Maotai, it can sell for a few thousand dollars. Their raw materials are basically the same, and they are mainly grain-based. Therefore, only by shaping a good brand can Shaanxi's garments become stronger and stronger in order to talk about revitalizing Shaanxi clothing.

Extend to read a sample: More than 200 people are employed in an area of ​​10 mu. Wang Dazhao lives in Hongqing, Yongqiao District, Xi’an, and works in Shaanxi Jinyi Garment Co., Ltd. (hereinafter referred to as “Golden Wing Costume”). This company is located in Next to Hong Qing, Xi'an Modern Textile Industry Park Spinning Park Road.

Xi'an Modern Textile Industrial Park is a comprehensive industrial park based on the textile and apparel industry. Located in the east of the main city of Xi’an, it is oriented towards the transfer of southwest coastal textile enterprises to the western gradient, and focuses on the textile and apparel industry.

Jinyi clothing is one of Shaanxi's professional wear manufacturers. Since last year, in the bidding for professional wear in several major industries such as PetroChina, Sinopec, and the Ministry of Railways, many enterprises in our province have won the bid and attracted the attention of domestic counterparts.

Sun Baoying, director of Jinyi Garment Office, told the reporter, “Our company mainly produces functional business wear. Our customers are mainly employees of PetroChina and Sinopec gas stations. The difference between professional wear and ordinary clothing is relatively large. The most important function of ordinary clothing is aesthetics. The most important function of business wear is safety, such as anti-static, high-temperature, acid-proof, etc. Our company mainly carries out garment processing, and the raw material is imported from the textile city Yuanfeng Company."

Sun Baoying also introduced: "The company has two factories here, a building area of ​​12,000 square meters, covers an area of ​​about 10 acres, more than 200 people are employed."

The reporter saw in the company's production workshop that more than 100 workers were busy making various kinds of business wear. The above-mentioned Wang Dazhao is one of the employees.

The sun in the early spring shines warmly on the body. When the reporter walks out of the company’s gate, he sees a vehicle parked in the factory that pulls clothes and recalls the busy scene of the workers. A small company can solve more than 200 jobs. Can also contribute to Shaanxi clothing, hope that more and more such apparel companies.

A base: 50 billion yuan in output value The new campus is rising. The reporter drove across the Weihe River and then eastward. He saw the billboard on the road at a glance. It read: Speeding up the construction of China's textile industry base and revitalizing Shaanxi's textile industry. Propaganda slogans. This is the Xi'an Modern Textile Industrial Park mentioned at the beginning of this article. It is located in the southwest of Hongqing and east of the Weihe River.

It is understood that on November 6, 2010, Xi'an Modern Textile Industrial Park Development Seminar and awarding ceremony was held in Xi'an. Xi'an Modern Textile Industrial Park in Textile City was officially awarded the title of “Shaanxi Province New Industrialized Textile Industry Demonstration Base”.

According to Hu Peng, the office of Xi'an Modern Textile Industrial Park Management Committee, the park has introduced 28 companies and introduced 8 billion yuan of funds. More than 20 companies such as Yongchun Home have started construction. Eight enterprises including Yunshang Garments and Anqi Food have Completed and put into production, the construction of the park is in full swing.

Hu Peng introduced that at present, the first phase of Xi'an Modern Textile Industrial Park has been basically completed and the development will reach 20 square kilometers after the second phase of expansion. After the completion of the park, it will generate an output value of about 50 billion yuan and can provide more than 80,000 jobs. This will provide ample space for the employment of about 20,000 laborers in the “Textile City” area.

The reporter saw in the park that Spinning Park Road No. 1, No. 2 Road, No. 3 Road, and No. 4 Road... have been completed. It is conceivable that a new park with an output value of 50 billion yuan will rise here.