Spring into the late spring loaded inventory into a problem

The first two weeks were still wrapped in cotton-padded jackets, as if it were two or three days into the spring and summer, this should be the most intuitive body in Jiangsu, Zhejiang and Shanghai in recent days. This year's winter seems particularly long, and the overall average temperature is also lower than in previous years. As it approaches Ching Ming, the temperature suddenly rises and the high temperature reaches 25 degrees. It can be described as "spring" but it has broken many clothing dealers' abacus.

The weather affects the sales of spring clothes. The summer dress market is intensifying. In March and April, it should be the hot season for spring sales. However, due to the low temperatures, many clothing sellers have postponed the spring sale more or less; Not easy to sell.

According to the conventional method, although the spring residence time in the market is about two months, the actual spring sales time is only about two weeks; this year due to the low temperature extrusion, the sales time is short and short, many brands have been directly Arrange summer dress listing. Some consumers have said that looking at the weather this year, it is now much cheaper to buy spring clothes, or to buy summer clothes directly. Therefore, many brands of spring sales are not ideal.

discount? Promotions? Clothing owner: "Can sell one is a"

Due to the impact of weather changes, the spring sales time is short and there is a backlog of inventory. Buying 200, 100, 40% off, buy-to-sell, and other promotional activities are emerging in many malls and brand stores, only to be able to eliminate inventory before the official arrival of the summer. For small clothing stores, the financial pressure is greater, so the most important thing is to return to the present, "pressing goods is too much pressure, we must quickly clear the goods; if the promotion is not strong, can only be sold to the fall and then sold "There is a clothing shop owner.

Concern about the weather is more important than trying to mix and match. The weather is complex and changeable today. If you don’t pay attention to the weather, the clothing business may not be able to do well. For example, the purchase of clothing will generally be advanced. For example, the fall of last year will begin to determine the amount of this spring. If you do not know the weather this spring, the quantity and style of the money will be very likely to be a problem, so you must do more business now. The same ability is to predict the weather, but also to grasp a global climate change.

Faced with spring sales problems, how to destock? Nowadays, global fashion is popular and mixed, and sellers have started to mix spring clothes and summer clothes to ease the backlog of spring clothes. When it comes to mix and match, in fact, knitted sweater skirts and dresses are the simplest examples. This will test the match of the clothing shop owner's skill and store display effect, and a good clothing sample is also an important factor in attracting customers and buyers. To solve the spring sales problem, it's better to work more on collocation.