Deciphering why middle-aged and older people prefer high-end custom wigs

According to Chairman Liu Runguo, the founder of the high-end wig of Kim Sang-fat, in fact, many middle-aged and older people are more concerned about their appearance than their own children. They have worked hard for most of their lives and are busy with their children and careers. They have no time to think about themselves. There is no time or energy to pay attention to personal image problems. Now that the children are all older, their conditions are getting better, but they find that their hair is beginning to white and begins to fall off. Everyone has a heart for beauty, and people are old, but the right to pursue beauty has not been lost. In the 18 years that Chairman Liu was engaged in high-end custom wig work, most of the customers in the past few years were from young people under the age of 35. The middle-aged and elderly customers were rare, but it has been slowly changed in the past few years. More and more customers who come to customize high-end wigs are middle-aged and old friends!

Why is this happening? According to Chairman Liu’s analysis, in recent years, the reason for the increase in the proportion of middle-aged and elderly people in high-end custom wigs in Jin’s first-generation wigs is higher than the production standards for young wigs. The elderly group also values ​​the wigs that are more natural and realistic, light and breathable, easy to wear, easy to manage, and convenient after-sales service. These elements are the superior conditions for the gold-based high-end custom wigs; The prevalence of perm has dramatically accelerated the hair loss and white hair status of the middle-aged and elderly population. The long-term coloring of TV, newspapers and online media will lead to the disclosure of cancer and leukemia. Many intellectual middle-aged and elderly people still decide to give up their hair dye for their own health, and accept the gold-based high-end custom wig technology, while hair loss Older friends, after seeing the real effect of the high-end custom wigs of the middle-aged and old-aged wigs, did not hesitate to choose a custom-made gold-based high-end wig to make them look younger and more confident.

During the reporter's interview, there was a white-collar girl who brought her old mother to the gold-sending direct store to wear the high-end wig that had been customized. The reporter asked why she had to bring her mother to the gold to make a custom wig. She said without hesitation, because her mother began to dye her hair frequently in recent years, her hair dyed not only caused her mother's white hair more and more, but also often caused scalp itching and headaches due to hair dye allergies. After seeing reports of long-term hair dyeing that can cause cancer, she decided to prevent her from continuing to dye her hair. But Mom is a person who loves beauty very much. She doesn't want to see her own white hair, so she took her mother to the gold starter company to make high-end custom wigs under the recommendation of friends to solve her mother's white hair troubles. Although the price of gold-based high-end custom wigs is much more expensive than the wigs sold in the market, the high-end customized real-life wigs of Jinshou are all one-to-one personalized design, tailor-made patented technology, using healthy human hair and The comfortable and breathable artificial scalp, made by many heavy crafts, is hand-made, just like the hair that grows itself, and is natural and realistic. Now that my own economic conditions are good, in order to repay my mother's parenting grace, I should do some filial piety for my mother. For my mother's healthy and happy life, this money is worth a lot! Once a poet accidentally found it in Baidu search. Kim Shoufa's high-end custom wig, after perfectly solving his hair loss problem, happily translated the gold starter a store phone number into a "send love, stay, stay for a long time", saying that you can always remember the gold starter In my heart.

There are currently 568 million middle-aged and elderly people in China, and the physical function of people is gradually declining after middle age. Coupled with air, food and environmental pollution, artificial chemical dyeing has led to more and more middle-aged and elderly people. The phenomenon of white hair and hair loss is gradually increasing. Jinshoufa apparently felt that its responsibility was significant. It decided to gradually expand the scale of service stores nationwide and strengthen strategic cooperation with major hairdressing organizations to solve the problem of white hair and hair loss for more middle-aged and elderly friends. For them to create a confident and elegant image of their hair, to make their due responsibilities and contributions for their happy mood and harmonious life!