Where the President of the President predicts, less than 30% of garment factories remain in China in 2015. Is the brand's industrial upgrade or low-profile factory direct mode? Is the brand strategy or factory direct? The rise and fall of both challenges, both Opportunity, the sea cross-flow, Fang Xian heroic character. Is the factory direct mode or upgrade brand strategy Born in trouble, died in peace, is the fact and trend tells us, do not fight dead. Xindwewei men's parent company Guangzhou Florens Clothing Co., Ltd., factory direct mode and Brand strategy resolutely choose factory direct mode, the market demand directly into the production line manufacturers to achieve direct factory outlets to direct sales outlets, the limited market to unlimited market, to achieve factory direct mode upgrade. Establish an industry pioneer and pioneer! Factory direct sales belong to the production for sale, no middle hands over the part, direct manufacturers supply, remove the dealer level, at the same time have a professional design team and the protection of the production capacity, can do Fast Fashion. Factory direct mode for end-consumers to provide better prices, high cost of goods. Since 2013, Mr. Gao, head of limited clothing at Guangzhou Florens, has said he will step up efforts in the next three years to set up factories and outlets in the periphery of Guangzhou to promote the development of factory direct mode and industrial upgrading so as to benefit more consumers . Factory Direct mode will surely become the future trend of development. It is foreseen that the advantages of the industrial chain produced by Chinese garment enterprises will not be replaced by Southeast Asia in the short term. More importantly, Chinese apparel companies should speed up their own brand building, or factory direct sales. Global environment led to the relocation of garment enterprises Adidas announced that "later this year will be the only plant in China to close down." In fact, Adidas is not the first to evacuate. As early as 2009, Nike closed down its direct operations in China and relocated its manufacturing base to lower-cost Southeast Asia. And Clarks, K-Swiss, Bakers and other international shoe giants competing in Vietnam, Indonesia, additional production lines. According to the Nikkei news reports, Japan's major apparel companies are also speeding production center of gravity from China to Southeast Asia. At the same time, Chinese manufacturers are doing the same choice. "Some of our colleagues are relocating their factories to Southeast Asia one after another, mainly because the labor costs there are much lower than those in China. For example, in Vietnam, a garment worker is hired for as long as 500 yuan a month and as low as 250 yuan / person / month in India while 300 for Bangladesh Yuan / person / month.But in Guangzhou, only hire a turner, the minimum monthly payment of 2,500 yuan to 3,000 yuan, some high-end garment enterprises pay workers to pay a monthly salary of 4,000 yuan. "" Guangdong Province, part Apparel manufacturers experienced from Guangzhou to Jiangxi, and then to Guangxi, and finally to Vietnam's migration process. Regional brand promotion into the top priority Guangzhou Private Enterprise Association, Guangzhou, Guangzhou Garment Business Association and a number of apparel business circles advocates should be enhanced In the current economic downturn, apparel enterprises and businesses should make use of the government platform to form synergies and create strong regional brands in order to enhance their resistance to pressure. It is imperative to speed up brand incubation and nurturing. In order to help apparel companies to expand their brands, Guangzhou is actively implementing its strategy of going global Slightly, in Beijing, Xinjiang, Zhengzhou, Zhuzhou, Jinan and other market development, and hold supply and demand docking activities.Guangzhou Fenren Saite Garment Co., Ltd. person in charge that the brand companies have a strong ability to withstand compression as Guangdong Province, Guangzhou Men As well as the wholesale circle now daily sent to 100 tons of clothing at home and abroad, the annual turnover of more than 30 billion yuan, has formed a brand advantage, the Guangzhou business district apparel industry is becoming the benchmark for China's apparel industry.
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