Textile Machinery Exhibition

2014 China International Textile Machinery Exhibition and ITMA Asia Exhibition Scale to Bring New Heights

Since 2008, the China International Textile Machinery Exhibition and ITMA Asia Exhibition (ITMA ASIA) has been held every two years in conjunction with the China International Textile Machinery Exhibition (CITME) and the ITMA Asia Exhibition (ITMA ASIA). +CITME) Released positive energy from the industry since 2008

2014 is the tough year for the Twelfth Five-Year Plan. At present, China's textile industry is in a critical period of transformation and upgrading and scientific development. The situation of the exhibition and the industry situation of this exhibition also formed a sharp contrast. Under the circumstances that the overall situation of the textile machinery industry is not particularly good, the scale of the exhibition still exceeds the previous level.

The status of participating companies this year reflects new features. The scale of participation of private enterprises has increased, and the scale of participation of many companies has exceeded the previous level. Some companies that have succeeded in the operation of international capital in the past two years have also increased their scale of exhibition to varying degrees. The information released from the show enabled people to truly experience the tremendous changes that took place in the industry landscape during the past two years. The industry's vitality and competitiveness have been increasing. In terms of pavilion layout, the W1~W5 pavilions on the west side of the Shanghai New International Expo Center will showcase spinning, chemical fiber and non-woven fabrics equipment; some of the E1, E2 and E3 pavilions on the east side will display weaving equipment; E3 The other part of the hall and the E4 and E5 pavilions will display knitting equipment and garment machinery equipment; the E6, E7 and N5 exhibition halls on the east side will display dyeing and finishing equipment. Unlike the previous edition, the organizers will further dyeing and finishing process. Subdivision, the N5 as an independent printing equipment exhibition hall.

Extensive audience organization

In order to build the exhibition into a high-level international professional exhibition, it has truly become a platform for textile machinery manufacturers to communicate with professionals in the textile industry. The organization of work for professional buyers at home and abroad has also begun to be comprehensive at the beginning of the year. start up. In addition to placing promotional advertisements on major professional media around the world, the organizers will also conduct peer-to-peer invitations to professional audiences by means of text messages, emails, faxes, media accompanying magazines, and live promotion. For domestic audiences, the organizers will visit key industrial clusters in developed provinces such as Zhejiang, Shandong, Jiangsu, Guangdong, Fujian, and Xinjiang to carry out visits, and combine local characteristics to promote new products and technologies that appear on the exhibition.

In response to invitations for overseas audiences, from the end of last year, the organizer of the exhibition began to send delegations to the neighboring textile producing countries and regions such as Turkey, India, Pakistan, Vietnam, Indonesia, etc. to conduct audience promotion special events.

For instance, in February of this year, the organizers held audience promotion activities in major textile regions in India, which attracted extensive attention from local textile companies, related industry organizations and the media. In the promotion activities, the representative of the organizer introduced the products and technologies of the exhibition for the specific needs of the Indian textile industry and the company's current development needs, which caused a strong response. Many participants expressed their willingness to visit.

At the same time, by virtue of its own advantages as an industry association, the organizers have maintained close ties with industry associations and organizations of many major textile producing countries as well as large professional travel agencies that specialize in exhibition business. These trade associations, relevant organizations and travel agencies will organize Each member or customer visits the show. According to the organizers’ expectations, there will be new breakthroughs in the number of overseas visitors at this exhibition.

Refined service quality and quantity

The preparatory work for the exhibition has now entered the technical preparation stage. In order to improve the quality of the exhibition, the joint exhibition will be based on the rules and experience of the ITMA exhibition, and will be combined with the actual situation in China. At the same time, in order to better provide services for exhibitors and meet the special needs of exhibitors, online service applications have been opened. The organizers are also actively preparing for the exhibition proceedings, and cooperate with exhibitors to provide a variety of on-site advertising options for on-site promotional needs.

As the first professional textile machinery exhibition in China that takes audiences for ticket purchase, ITMA ASIA+CITME adheres to the principle of providing professional services to the industry, rejects non-professional audience admissions, purifies the order of the exhibition, and strives to provide exhibitors and customers with a The efficient communication platform, after the first three sessions of implementation, has been actively supported and recognized by exhibitors and industry insiders. In 2014, the exhibition will continue to take measures to purchase tickets. In order to facilitate the audience, the organizers also opened a global online ticketing channel on the official website of the show, in addition to the channels for the on-site ticket purchase. It is not only more convenient for viewers to register for tickets online, but they can also enjoy a 40% discount on fares. It is understood that the official website of the exhibition will soon enable the new function of print@home. At that time, viewers will be able to print their tickets on their own. Tickets will be used for admission during the exhibition, and they do not need to wait in line at the scene. Has been successfully held in Shanghai for 3 sessions. On June 16-20, 2014, ITMA ASIA+CITME 2014 will start again at the Shanghai New International Expo Center and continue to contribute to the development of the textile industry in Asia and the world. Compared with the previous three exhibitions, this exhibition will open 13 exhibition halls, with a total area of ​​152,200 m2, which is the largest since the joint exhibition. So far, the organizers have arranged 1 351 exhibitors from 27 countries and regions. From the perspective of exhibitors' structure, China's mainland accounts for 2/3 and overseas accounts for 1/3.