"I come, I conquer" Caesar launched a new brand image

Exclusive assistance in drafting leather garment industry standards Leading the fashion industry

On June 9th, Caesar, a well-known Chinese clothing brand, displayed a new image in Shantou, Guangdong Province and released 2007 new autumn and winter products.

With the rapid development of enterprises and the successful launch of related development projects, Caesar put forward the goal of “second venture”, and carried out all-round reforms and innovations in marketing, image, planning, etc., under meticulous preparation, It changed the brand theme of “Classic of Art Achievements” proposed in 2001 and launched the new brand image strategy of “I come and I conquer”.

Zheng Heming, chairman of Kaiser (China) Co., Ltd., said that the "I come, I conquered" strategy for the launch of the new brand image has expressed the determination of Caesar to conquer the world and conquer itself. At the same time, it also reflects the success of today's society in conquering the world. Self-achievement. "I come and I conquer" is the continuation and innovation of Caesar's classics in the new era. It has put forward higher requirements for the overall development of Caesar. Constantly "seeking change, seeking new ideas, seeking breakthroughs, and seeking beauty" have enabled Caesar to survive and develop for 20 years, but this is still far from the goal of building a brand of 100 years, and Caesars has a long way to go. "Caesar" should carry forward the brand and the enterprise, and make its own characteristics, to become China's first-class and even international outstanding brand.

The new image presentation and new product launch event with the theme of "Extreme Glory and Renewed Glory" displayed the fashions of the three series of "Classic Image", "Luxurious Love" and "Variety of Clothing" of Caesar 2007 Autumn/Winter And leather clothing, a total of more than 140 sets of products (more than 60 sets of men's clothing, women's more than 80 sets). Its products fully embody the noble and luxurious style of the Caesar brand, and also expressed its willingness to inherit classics and create greater glories.

Founded in 1988, Caesars (China) Co., Ltd. has developed into an international apparel group integrating science, industry and trade. It is engaged in the research, development, production and sales of five series of products for men's wear, women's clothing, leather clothing, leather goods and leather shoes. Its sales network has spread all over the country, and its brand image is deeply rooted in people's hearts.