The enlightenment brought by the "new swimwear revolution"

At the moment of the Beijing Olympics, ARENA, a world-famous water sports brand founded in 1973, recently held a 2008 new product launch in Beijing, demonstrating the latest SHIN-REV (new revolution) series and 08 FW. Autumn and winter products, the products released this time with the latest technology and fashion elements, for the Olympic Games on the eve of the swimming pool to bring a "new swimwear revolution."

The competitive world of swimming in the world today is unprecedentedly fierce. The gap of 0.01 second is often the key factor for the top players to determine the outcome of the major events. It is said that once every four years of the Olympic Games, ARENA will develop a new competitive swimwear for the players participating in the world's top swimming competitions. The SHIN-REV (new revolution) series of swimsuits launched this year has finally been deciphered: swimsuits embody the high-tech elements in fabrics, cutting, and sewing. First, using a high-performance fabric with 1.9 times more friction than conventional swimwear, the swimwear is tightly attached to the skin so that the athlete's water can maintain a streamlined posture, reducing flow resistance while also preventing water ingression between the swimsuit and the skin; According to the theory of human anatomy, the “Anatomy Cutting Method” has been newly developed to give consideration to the closeness of muscles and swimwear and the flexibility of the joints. The high body LASCL fabric is used in the body's main trunk to achieve close to muscle effect, and the elastic fabric NUX-W is used in the joint to ensure the freedom of joint movement. Third, micro-particle compression technology is used to make the surface of the swimsuit more smooth and smooth. At the same time, the high non-infiltration technology is used to keep the water content of the swimsuit in the water below 10, which reduces the flow resistance. In addition, the total length of the sewing thread is reduced by 10 compared with the original, and it cooperates with the high-performance LASCL fabric, which increases the wearing comfort and reduces the flow resistance.

These things that are too professional and technical are boring, but they are decrypted research and development secrets. The reason why he dares to announce that he is not afraid of you to learn from your imitation, because there is a strong R & D strength, every other cycle will have a new generation of products to achieve industrialization, the East-effect potent will never catch up. There are not a few swimwear manufacturers, but we don't know how many companies can achieve this level of research and development? Therefore, it is not surprising that several famous foreign brands occupy most of the shelves.

At present, foreigners do not deny China's industrial manufacturing capabilities and capabilities. Many world-renowned brands even make OEM production in China. However, we are "surrogate," and we are all suffering from it. After we have paid for "production", the "result" is that of others. why? Isn't it because you don't have your own brand? Therefore, people of insight have been calling for the upgrading of “Made in China” to “Created in China” and the change of the “800 Million Shirts for a Boeing Airliner” transaction.

And "creation" cannot wait for the sky to fall, nor can it wait for others to give, and only rely on its R&D investment. According to statistics, the research input of world-famous companies accounts for an average of 25 to 30 percent of revenue, while the number of outstanding Chinese companies in this area averages less than 10. Using the now more fashionable term, "lose at the starting line." What is Ariana's annual R&D expenditure? We are not aware of it. However, from the perspective of a new “action” in one Olympic cycle, it should be willing to spend money. After all, one minute of cultivation and one point of harvest. In this respect, China's national brand Chery cars have tasted the sweetness. Because they attach great importance to R&D investment (it is said to have approached 20 every year), the domestic market share in these years has been rising year by year, firmly occupying a prominent position among FAW-Volkswagen, SAIC-Volkswagen, Shanghai GM, and Dongfeng Nissan. The export volume is also increasing.

The enlightenment brought to us by the “new swimwear revolution” should not only be a small swimsuit...