The underwear brand CEOs successively arrayed before the National Day
On the eve of National Day, soon after the fall, the temperature dropped, and the underwear entered the eve of the substantive battle. The CEOs of the brands successively came to Rong, encouraged their management team, and personally deployed, after all, Sichuan, the first port of China's underwear, It is crucial for any brand – Sichuan has occupied half of China.
1 There is only one promise to consumers: high quality
Lu Xiaoqiang: Chairman of Shanghai Duocai Cotton Garments Co., Ltd.
Colorful Cotton Underwear industry has gradually plunged into the bloody "Red Sea" of low-level competition. The best competition is no competition. The next goal of "Duo Cai" is to get into the "Blue Ocean" as quickly as possible, and to gallop in uncompetitive markets.
Whether it is this year, or many years to come, brand companies that focus on product innovation, quality, and craftsmanship will go even further. In the face of increasingly fierce competition in the autumn and winter underwear market, the bloody “Red Sea†of low-level competition, and the era of ever-expanding thick profits in the underwear industry, Duoduo’s coping strategy is to consistently stick to the ethos of leadership and performance. Dodge won't be afraid of price wars. Product competition, in addition to price, should also have quality competition. The price card is never better than a quality card. Doosan will not fight the price war that damages the interests of consumers and disrupts the market order, but also Do not avoid adopting reasonable and legal pricing strategies.
In the development of the past few years, "Duo Cai" has laid a good foundation and become the "first-line" brand of colored cotton underwear industry. In the future, Duo Cai will continue to adhere to the high-quality, high-quality brand line, rely on product innovation to promote value innovation, build high-end brand image of the color cotton underwear industry, and continue the “colorful†colorful in the colorful cotton underwear industry.
Related Links
The colorful flower that was born in 2003 conforms to the needs of consumers with the declaration of “healthy and environmental protectionâ€. In the past three years, Duo Cai has continuously launched new products and stood at the top of the underwear industry in China and even the world. Continuous innovation has enabled Duo Cai Industry to become a benchmark for the Chinese health colored cotton industry.
2 best colored cotton products for Sichuan
Gong Yihui: President of Clockwise Underwear
With the improvement of people's living standards, the concept of consumers pursuing healthy underwear is changing. Everyone pays more attention to health and environmental protection products. Therefore, the development direction and trend of underwear should be natural, environmental, and healthy. In recent years, China's color cotton underwear leading companies and leading brands have driven nearly 100 color cotton companies and brands to follow up, which also fully shows that China's colored cotton underwear market has the demand and development space.
Sichuan is the hottest area for colored cotton, and it is also a fiercely competitive market, most prominently manifested in price competition. The clockwise strategy is that price competition must be based on price/performance. To seek development in competition, the industry needs cluster development, and the enterprises also need to develop in clusters. The competition in the development of clusters requires a correct attitude. The key is to use any method of competition. If all color cotton companies are working hard in terms of cost control, quality enhancement, market expansion, channel promotion, etc., the colored cotton industry can be promoted to a healthy development. This year, what we have to do in the Sichuan market is to maintain a good marketing network, guarantee the supply of the market's supply, ensure the high cost performance of our products, and stick to the highland of the colored cotton industry. In addition, based on the love of Sichuan consumers for colored cotton products, this year has clockwise extended the product chain from underwear to socks, underwear, vests, towels, blankets and other different series, we want to put the best quality, the most complete variety of color Cotton products are dedicated to Sichuan consumers.
brand history
Zhejiang Shunshi Clothing Co., Ltd. is a professional large-scale underwear enterprise specializing in R&D, weaving and marketing of natural colored cotton underwear. It is currently one of the largest professional underwear production bases in East China and has been praised by international friends as “world-class underwear. Production base". Clockwise underwear in the industry put forward the "environmental protection, green marketing" policy, continue to introduce new, over the years has been standing in front of the trend of knitted underwear.
3 Sichuan Wealth Channel suddenly opens
Wu Yiming: Chairman of Shanghai Arctic Cashmere Textile Co., Ltd.
Everyone is well aware of the leading position of Arctic Velvet in the thermal underwear industry in China. However, the development in Sichuan during the past two or three years has been very unsatisfactory. This should be a question of “peopleâ€, that is, agents. This year, we chose the “Chengdu Jialiang Apparelâ€, a young, professional retailer with secondary retailers and provincial-level agents, to believe that it has done more with less.
However, the overall strategy for the full launch of the Sichuan market is innovation. Specifically, establishing a direct-operated team with the advantages of terminal sales and provincial-level operations is the first step in managing the Sichuan market. Then it is to develop products suitable for Sichuan consumers' dress habits. This year, the North Pole launched six new series of thermal underwear, including wool series, pull hair series are Sichuan consumers like the product, after a comprehensive upgrade, reached the highest value for money. The third is to stick to the integrity of the business of this, in marketing tools, product innovation, the only constant is the sense of responsibility to the dealers and consumers. This sense of responsibility is a good service and a good grasp of the quality of products. Only real and hard work can open up the wealthy channel of the Arctic velvet in Sichuan.
brand history
The earliest Arctic velvet with the slogan of “Northern Polar Cashmere, Earth’s Everyone Knows†by Zhao Benshan is the earliest company engaged in R&D and production of thermal underwear. It has won the “China†with the characteristics of big brands, high quality, closeness to life, and strong affinity. Well-known trademarks, "Chinese famous brand", "national inspection-free products" title.
4 My thermal underwear is for the people
Li Du: Chairman of Xinshengrui Group
Thermal underwear industry has always been a lot of stories, but the rapid rise of “enthusiasm†has quickly become a model of the new forces of warmth, but it is a true miracle. From the birth of June 29, 2004 to 2005, when the sales exceeded 1.5 million units, “Enthusiasm†wrote a new history of thermal underwear in its own way.
In fact, the miracle is not given by God, but we are steadfast in our efforts to identify the results of market positioning. “Being a warm clothing for the common peopleâ€â€”this is our direction. The way to achieve this goal is to give full play to the advantages of our processing companies and give consumers the most reasonable products.
Changzhou Xinshengrui, as a domestic thermal underwear production base, has processed and produced 1/3 of the various brand products in the national underwear market. When it was decided in 2004 to transform the role from a producer to a brand operator, first of all, the price of "Sledgehammer", with its powerful strength of self-development and production, was positioned in the market as “enthusiasmâ€. Yuan, 99 yuan, 159 yuan of three price points, for the three types of markets to attack; followed by holding the "people card" banner to vigorously expand the popular market. The technology in thermal underwear should actually be visible to ordinary people. Because thermal underwear is originally a mass consumer product, so in addition to price, we strive to use the most popular language in marketing; we have quality Strong research and development, and back-to-back production, consumers will know it is a good product at a glance. Open the veil of thermal underwear, so that it truly becomes the consumer goods of the people.
Brand Background Changzhou Xinshengrui Garments Co., Ltd. is a large-scale private textile enterprise group that integrates textile research, production and sales in China's thermal underwear industry. It has superb research and development capabilities and professional research institutions, and has established a number of well-known brands in China. Strategic partnerships. In 2004, Xinshengrui Garments Co., Ltd., which has been obscured by others for a long time, has started its own brand "hot" operation. The first-class research and development capabilities and professional research institutions are the proud capital of Xinsheng Ruiyin, and it is also a secret weapon to enter the market.
1 There is only one promise to consumers: high quality
Lu Xiaoqiang: Chairman of Shanghai Duocai Cotton Garments Co., Ltd.
Colorful Cotton Underwear industry has gradually plunged into the bloody "Red Sea" of low-level competition. The best competition is no competition. The next goal of "Duo Cai" is to get into the "Blue Ocean" as quickly as possible, and to gallop in uncompetitive markets.
Whether it is this year, or many years to come, brand companies that focus on product innovation, quality, and craftsmanship will go even further. In the face of increasingly fierce competition in the autumn and winter underwear market, the bloody “Red Sea†of low-level competition, and the era of ever-expanding thick profits in the underwear industry, Duoduo’s coping strategy is to consistently stick to the ethos of leadership and performance. Dodge won't be afraid of price wars. Product competition, in addition to price, should also have quality competition. The price card is never better than a quality card. Doosan will not fight the price war that damages the interests of consumers and disrupts the market order, but also Do not avoid adopting reasonable and legal pricing strategies.
In the development of the past few years, "Duo Cai" has laid a good foundation and become the "first-line" brand of colored cotton underwear industry. In the future, Duo Cai will continue to adhere to the high-quality, high-quality brand line, rely on product innovation to promote value innovation, build high-end brand image of the color cotton underwear industry, and continue the “colorful†colorful in the colorful cotton underwear industry.
Related Links
The colorful flower that was born in 2003 conforms to the needs of consumers with the declaration of “healthy and environmental protectionâ€. In the past three years, Duo Cai has continuously launched new products and stood at the top of the underwear industry in China and even the world. Continuous innovation has enabled Duo Cai Industry to become a benchmark for the Chinese health colored cotton industry.
2 best colored cotton products for Sichuan
Gong Yihui: President of Clockwise Underwear
With the improvement of people's living standards, the concept of consumers pursuing healthy underwear is changing. Everyone pays more attention to health and environmental protection products. Therefore, the development direction and trend of underwear should be natural, environmental, and healthy. In recent years, China's color cotton underwear leading companies and leading brands have driven nearly 100 color cotton companies and brands to follow up, which also fully shows that China's colored cotton underwear market has the demand and development space.
Sichuan is the hottest area for colored cotton, and it is also a fiercely competitive market, most prominently manifested in price competition. The clockwise strategy is that price competition must be based on price/performance. To seek development in competition, the industry needs cluster development, and the enterprises also need to develop in clusters. The competition in the development of clusters requires a correct attitude. The key is to use any method of competition. If all color cotton companies are working hard in terms of cost control, quality enhancement, market expansion, channel promotion, etc., the colored cotton industry can be promoted to a healthy development. This year, what we have to do in the Sichuan market is to maintain a good marketing network, guarantee the supply of the market's supply, ensure the high cost performance of our products, and stick to the highland of the colored cotton industry. In addition, based on the love of Sichuan consumers for colored cotton products, this year has clockwise extended the product chain from underwear to socks, underwear, vests, towels, blankets and other different series, we want to put the best quality, the most complete variety of color Cotton products are dedicated to Sichuan consumers.
brand history
Zhejiang Shunshi Clothing Co., Ltd. is a professional large-scale underwear enterprise specializing in R&D, weaving and marketing of natural colored cotton underwear. It is currently one of the largest professional underwear production bases in East China and has been praised by international friends as “world-class underwear. Production base". Clockwise underwear in the industry put forward the "environmental protection, green marketing" policy, continue to introduce new, over the years has been standing in front of the trend of knitted underwear.
3 Sichuan Wealth Channel suddenly opens
Wu Yiming: Chairman of Shanghai Arctic Cashmere Textile Co., Ltd.
Everyone is well aware of the leading position of Arctic Velvet in the thermal underwear industry in China. However, the development in Sichuan during the past two or three years has been very unsatisfactory. This should be a question of “peopleâ€, that is, agents. This year, we chose the “Chengdu Jialiang Apparelâ€, a young, professional retailer with secondary retailers and provincial-level agents, to believe that it has done more with less.
However, the overall strategy for the full launch of the Sichuan market is innovation. Specifically, establishing a direct-operated team with the advantages of terminal sales and provincial-level operations is the first step in managing the Sichuan market. Then it is to develop products suitable for Sichuan consumers' dress habits. This year, the North Pole launched six new series of thermal underwear, including wool series, pull hair series are Sichuan consumers like the product, after a comprehensive upgrade, reached the highest value for money. The third is to stick to the integrity of the business of this, in marketing tools, product innovation, the only constant is the sense of responsibility to the dealers and consumers. This sense of responsibility is a good service and a good grasp of the quality of products. Only real and hard work can open up the wealthy channel of the Arctic velvet in Sichuan.
brand history
The earliest Arctic velvet with the slogan of “Northern Polar Cashmere, Earth’s Everyone Knows†by Zhao Benshan is the earliest company engaged in R&D and production of thermal underwear. It has won the “China†with the characteristics of big brands, high quality, closeness to life, and strong affinity. Well-known trademarks, "Chinese famous brand", "national inspection-free products" title.
4 My thermal underwear is for the people
Li Du: Chairman of Xinshengrui Group
Thermal underwear industry has always been a lot of stories, but the rapid rise of “enthusiasm†has quickly become a model of the new forces of warmth, but it is a true miracle. From the birth of June 29, 2004 to 2005, when the sales exceeded 1.5 million units, “Enthusiasm†wrote a new history of thermal underwear in its own way.
In fact, the miracle is not given by God, but we are steadfast in our efforts to identify the results of market positioning. “Being a warm clothing for the common peopleâ€â€”this is our direction. The way to achieve this goal is to give full play to the advantages of our processing companies and give consumers the most reasonable products.
Changzhou Xinshengrui, as a domestic thermal underwear production base, has processed and produced 1/3 of the various brand products in the national underwear market. When it was decided in 2004 to transform the role from a producer to a brand operator, first of all, the price of "Sledgehammer", with its powerful strength of self-development and production, was positioned in the market as “enthusiasmâ€. Yuan, 99 yuan, 159 yuan of three price points, for the three types of markets to attack; followed by holding the "people card" banner to vigorously expand the popular market. The technology in thermal underwear should actually be visible to ordinary people. Because thermal underwear is originally a mass consumer product, so in addition to price, we strive to use the most popular language in marketing; we have quality Strong research and development, and back-to-back production, consumers will know it is a good product at a glance. Open the veil of thermal underwear, so that it truly becomes the consumer goods of the people.
Brand Background Changzhou Xinshengrui Garments Co., Ltd. is a large-scale private textile enterprise group that integrates textile research, production and sales in China's thermal underwear industry. It has superb research and development capabilities and professional research institutions, and has established a number of well-known brands in China. Strategic partnerships. In 2004, Xinshengrui Garments Co., Ltd., which has been obscured by others for a long time, has started its own brand "hot" operation. The first-class research and development capabilities and professional research institutions are the proud capital of Xinsheng Ruiyin, and it is also a secret weapon to enter the market.
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