Madonna's Branded Fashion Launched for H&M to Win Popularity

On the 22nd, the series of fashion designs sponsored by American pop singer Madonna began to formally sell at the global tycoon H&M apparel store.

According to foreign reports, this series of fashion brands was named "M by Madonna" and was jointly designed by Madonna and design director Margaret Bache of Hennessy Mauritz AG. The products include leather coats and gold coins. Dresses, cream-coloured cropped trousers and matching cropped sleeves and short jackets. In the United Kingdom, the line of clothing costs between £7.99 and £149.99 each.

Magda Grabovik bought several Madonna-designed coats and jackets at the Hennessy Mauritz Store on Oxford Street in the United Kingdom. She was standing in front of the cash register and waiting for payment: "I'm Madonna's fan. I chose the clothes she designed because these clothes are beautiful, feminine and reasonably priced."

The Swedish clothing retailer, Hennessy Mauritz, was founded in 1947 and is headquartered in the capital, Stockholm. It has more than 1300 chain stores in 24 countries around the world. The company once stated that the “M by Madonna” collection reflects Madonna’s “timeless, unique and always charming style”.