Younger hand in hand with Lions and Lions: Give a copy of the answer, or pay a tuition fee?

Youngor --- an undisputed China original men's brand, Hart SchaffnerMark --- a famous American brand with Procter & Gamble, Ford, Coca Cola, Intel, both high-profile appearance CHIC2007 opening day, in hand The gesture throws a topic destined to the industry.

Acting as an international brand is not new, and it is often referred to as the name of "tiger, tiger, tiger and tiger." This time, however, when it finally came into contact with Youngor, China's most powerful and large-scale clothing brand, people turned their suspicious eyes to the other side of the cooperation.

Isn't the light on the top of Youngor's head less, do you need an outside monk? Are the two sides cautious about the future of cooperation so that the representatives on the scene did not ask a distinguished guest to witness it? What kind of role does Youngor play in cooperation, and why hasn't it been said that it has been read through publicity materials?

Judging from the live sound collected by reporters, speculation is mainly divided into two groups: one is the lion's step, and the other is Youngor's intention.

What is certain is that no matter how much the former is involved, Youngor’s intentions will not be “borrowing ships to the sea”. First of all, Youngor’s guiding power in the domestic demand market is already firm. In addition, Li Rugang clearly told reporters after the conference: “To expand overseas markets, we mainly rely on our own strength.”

It is understood that the Leo Lion brand, founded in 1887, is one of the oldest clothing brands in the United States. With a very modern design style and LifeStyle design concept, it has become the leader of the mainstream men's fashion in the United States. The main consumer groups are professionals and business elites who are active in the city. They have gradually won the support of high society and celebrities in the United States. The customers are in political circles, sports circles, and even Hollywood, which is home to international superstars.

According to Rid I. Biegel, president of Leo Lion, China is the first leg of their global expansion strategy and Asian market layout. They are very optimistic about China's high-end business men's market. After a long period of research and investigation, the choice to cooperate with Youngor is based on the consensus of both parties on quality and innovation.

Standing on the side of the Lions, we can easily understand that it chose Youngor's strategic vision. Whether it is to shift production to a country with significant cost advantages or channel considerations for localization and promotion, the answer given by Youngor is almost no suspense. . And Younger, who has always been low-key, has cooperated with foreign brands for the first time. Even if there is not much ink, it is enough to make people curious.